Hi, I'm Nefe, I design products people use and brands people remember. I am a senior designer working across brand systems and product experiences. Over 8+ years, I've shipped identities, apps, and campaigns for startups and established brands, most recently helping launch Africa's first virtual cinema to 100K+ users in its first week.
I think in systems, design with intent, and believe the best work happens when brand strategy, product thinking, and craft pull in the same direction.
Let’s collaborate and create something amazing together!
My Works
PRODUCT DESIGN & BRAND IDENTITY
Audio Addict
End-to-end brand identity and e-commerce app for an audio retail concept. Logo system, visual language, app UI, and product photography direction, built around a "fun, fresh, effortless" brand promise that carried across every touchpoint.
UX DESIGN - SELF-INITIATED CASE STUDY
Bolt
A self-initiated UX case study redesigning a safety flow in ride-share. Problem framing, research, wireframes, and a high-fidelity prototype, all addressing a real passenger-safety gap that costs ride-share platforms trust and retention.
BRAND DESIGN, UI DESIGN, UX RESEARCH & VR
Engage
A civic-tech concept exploring how design; UI/UX, motion, and VR could reengage young Nigerians and tackle voters apathy. Research led design for a hard-to-reach audience, tackling a cultural problem with digital tools.
BRAND IDENTITY & PACKAGING
Fruitco
Brand identity and packaging design for a juice startup entering a crowded category. Logo, type system, color palette, all designed for shelf standout, every design decision anchored to making the brand impossible to ignore at retail.
UX & WEB DESIGN
Royal Taste
Redesigned a restaurant's website around accessibility, mobile experience, and conversion. Streamlined the information architecture and reduced friction on the paths that matter most: menu, ordering, and location.
EVENT BRANDING & CAMPAIGN DESIGN
Nights of Fire
Event identity and campaign system across social, print, and environmental. A visual language loud enough to cut through a crowded event calendar, built to scale from IG grid to poster to physical venue.
PACKAGE DESIGN
Aboniki
Packaging redesign for a beloved Nigerian balm brand. A refresh that modernizes the product for a new generation of buyers without losing the shelf recognition that built the brand in the first place.
Publications
End of Nightmare Magazine
Graphic Design & The Audience
Volunteering
I currently volunteer with Supporting Her Prime Initiative, a Nigeria organization aimed at educating young ladies in rural area on menstrual hygiene and also tackling period poverty. I'm the lead designer of the organization and as such I've been responsible for creating a series of social media graphics that has led to a 50% increase in engagement and donations in the last year. Our instagram page: @shpinitiative
About Me
I'm a senior designer with 8+ years of experience building brand systems and product experiences for companies across different industries, from consumer apps and fintech platforms to brand
identity and campaigns. My work sits at the intersection of brand and product. I've led the end-to-end design of launch identities, built design systems that teams continue to use long after I've moved on, designed and shipped consumer apps. The thread across all of it: I care about whether the design actually works for the people using it.
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My path into design was unusual. I have a BSc in Mechanical Engineering from the University of Benin and an MA in Graphic Design from Leeds Beckett University, which means I tend to think about design like an engineer would: as a system of constraints, tradeoffs, and decisions that need to be defended with evidence. I can run a user research session, ship a Figma prototype, direct a brand refresh, and present the work to executive stake holders often in the same week.
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Beyond client work, I founded Naija Nights, a monthly community for Nigerians in Manchester, and Supporting Her Prime Initiative, a Nigeria-based non-profit focused on fighting period poverty and menstrual illitracy in Nigeria that has reached 10,000+ young girls across Nigeria. These aren't side notes, they're where I learned
how to build a brand from zero, market to a skeptical audience, and lead teams of volunteers toward a shared outcome.
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When I'm not designing, I'm probably dancing, meeting new people, or exploring a new city.
Life's best designs are the ones we live through.
Stuff I Work WIth
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Expertise
UI/UX, Web Design, Wireframing, Prototyping, Branding & Identity, Visual Design, Motion Graphics, User Research, Product Design, HTML, CSS, Javascript, Problem Solving, Design Thinking